wcbip / wcbe 2016


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Fortezza da Basso

Viale Filippo Strozzi 1, Florence, Italy - http://www.firenzefiera.it/

A masterpiece of the military Renaissance architecture, the Fortezza da Basso was planned by Antonio da Sangallo il Giovane and commissioned by Duke Alessandro de’ Medici, and it was built between 1534 and 1537. The Fortezza da Basso has always been the main venue of the exhibition center in Florence since 1967 and it is strategically located in the historic city centre.

The conservative restoration of the whole area was made according to the space destination and to the requirements of event organisers, exhibitors and visitors. Following these requirements, differentiated ways were organised, allowing exhibitors to access internal areas even with large trucks, and allowing visitors to benefit from various city connections (taxis, buses and trams) with the international airport Amerigo Vespucci, the central railway station of Santa Maria Novella and the numerous parking areas nearby.